For publishers, great content is your business. It’s the foundation for customer engagement, advertiser revenue and subscription. Our content optimization program helps drive up page views, repeat visits and deep engagement.

Full-service content testing for email newsletters

We fully produce, manage and test a robust
newsletter program, including

• Frequency
• Content strategy
• Segmentation strategy
• Post-click behavior strategy

 

Subject line testing

Let us increase open rates and engagement with

• Batch testing
• Personalization
• Behavioral segmentation

 

Content research and copywriting

We research your audiences and tailor content to what
they care about, including

• Online research for compelling topics
• Custom articles
• Headlines and teaser content
• Content selection

 

Template layout testing

We help design and test a variety of newsletter
templates to

• Identify the right amount of content
• Determine best use of images
• Optimize link strategy and call to action