The Hudson Hotel
May 2–4, 2012 | New York, NY
Topic Title
Moderator
Top Tools: The Best Testing Tools for Web, Email, Mobile and Social
Bill Gassman, Gartner
How to Become a Testing Hero in an Enterprise Organization
James Niehaus, Symantec
Building a Winning Testing Team
Ed Wu, Dell
Spreading Insights Throughout the Organization and into the Executive Suite
David Chivers, Dow Jones
Topic Title
Moderator
Become a Segmentation Rock Star
Sean Popen, Lenovo
Content Optimization: Creating Content That Pays Off
Gary Sulentic, Autodesk
Testing Tool Integration Awesomeness
Jared Waxman, Adobe
Make it Count: Giving Your Testing Program Lifetime Value
Jesse Lipson, Citrix
Topic Title
Moderator
Top 20 Things That Worked in 2011
Justin Rondeau, WhichTestWon
Move the Needle: Choosing Tests That Win
Pete Koomen, Optimizely
How to Properly Attribute Value of a Multi-Channel Marketing Campaign
Justin Cutroni, Google
What to Do About the Weird
Seth Godin
Super Insights and Outcomes Through Segmentation and Sample Size
Dylan Lewis, Intuit
Knowledge Swap: Sharing our Collective Testing Wisdom
Joe Stanhope, Forrester Research, Inc.
Smarter and Faster: Optimizing the Optimization Process
Naoshi Yamauchi, Brooks Bell
Unconventional Ways to Test in Your Company
David McBride, Comcast
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The Hudson Hotel
356 West 58th Street, New York, NY 10019 Map
Attendees include:





















