The Ultimate Testing & Optimization Summit

The Hudson Hotel
May 2–4, 2012   |  New York, NY

presented by Brooks Bell | experts in online conversionsponsored by Google Analytics

Click 2012 Schedule

Each Click Conversation will be opened with a brief introduction by the moderator.
You'll then engage in closed-door and confidential discussions with 15–20 peers.
Wednesday, May 2nd
5:00 - 6:00 pm Speaker Reception
6:30 - 9:00 pm Opening Reception
Thursday, May 3rd
8:00 - 8:25 am Breakfast and Registration
8:25 - 8:45 am Opening Remarks
8:45 - 10:00 am Conversation 1

Topic Title

Moderator

Top Tools: The Best Testing Tools for Web, Email, Mobile and Social

Bill Gassman, Gartner

How to Become a Testing Hero in an Enterprise Organization

James Niehaus, Symantec

Building a Winning Testing Team

Ed Wu, Dell

Spreading Insights Throughout the Organization and into the Executive Suite

David Chivers, Dow Jones

10:00 - 10:30 am Break
10:30 - 11:45 am Conversation 2

Topic Title

Moderator

Become a Segmentation Rock Star

Sean Popen, Lenovo

Content Optimization: Creating Content That Pays Off

Gary Sulentic, Autodesk

Testing Tool Integration Awesomeness

Jared Waxman, Adobe

Make it Count: Giving Your Testing Program Lifetime Value

Jesse Lipson, Citrix

11:45 - 12:15 pm Lunch
12:15 - 1:00 pm Keynote: Seth Godin
1:15 - 2:30 pm Conversation 3

Topic Title

Moderator

Top 20 Things That Worked in 2011

Justin Rondeau, WhichTestWon

Move the Needle: Choosing Tests That Win

Pete Koomen, Optimizely

How to Properly Attribute Value of a Multi-Channel Marketing Campaign

Justin Cutroni, Google

What to Do About the Weird

Seth Godin

2:30 - 3:30 pm Networking Hour
3:30 - 4:45 pm Conversation 4

Super Insights and Outcomes Through Segmentation and Sample Size

Dylan Lewis, Intuit

Knowledge Swap: Sharing our Collective Testing Wisdom

Joe Stanhope, Forrester Research, Inc.

Smarter and Faster: Optimizing the Optimization Process

Naoshi Yamauchi, Brooks Bell

Unconventional Ways to Test in Your Company

David McBride, Comcast

4:45 - 5:30 pm Reception
Friday, May 4th
9:00 - 10:00 am Birds of a Feather Breakfast
10:00 - 10:25 am The State of Online Testing
10:30 - 11:15 am Rapid Fire Case Studies: What Won in 2011
11:15 - 11:45 am Takeaways
Keynote speaker

Seth Godin

Bestselling author, entrepreneur and agent of change. Read more »

Venue

The Hudson Hotel
356 West 58th Street, New York, NY 10019  Map

Attendees include:

21st Century InsuranceAdobeAmerican ExpressAOLAutodeskCitrixComcastConsumer ReportsDellDIRECTVExperianFactiva by Dow JonesForresterGartnerGoogleLenovoOptimizelyRepairShareFileSymantecWHICH TEST WON?Yext

Registration

Do you have recent experience with testing?

Yes
No

CONTINUE