As employees of a data-driven, test-heavy direct online agency, we’re always thinking about conversions and optimization. And that thinking is not limited to online.

When you’re working in this business, every marketing message is subject to scrutiny. How can it be better? How can it work harder? Is that message really getting the value proposition across?

When developing landing page optimization, think of ‘Full House.’ Sure, it was one of those special TV shows that became part of the feel-good Friday night tradition for millions of American families, before the prominence of social media and online entertainment entered our lives. But what does Uncle Jesse have to do with developing a better landing page program? You may be surprised. The Tanner family can teach us more than you realize about successful testing.

Going viral. Ever since the dawn of the Internet as we know it today, it’s been one of the holy grails of online marketing. The most successful of viral campaigns find their way into news articles, television references, and even our day-to-day conversations. So how about that Old Spice guy? You know, the man your man could smell like?

You probably have an iPod and may have an iPhone, but are you ready for an iAd?  As a marketer, how are you thinking about reaching mobile users?

Apple’s new iAd mobile advertising platform was announced in early April, but made a big splash again on Monday at Apple’s Worldwide Developers Conference.