Insanity: In this case, we're not talking clinical diagnosis. We're talking the greatest fitness craze since Billy Blanks took you through Tae Bo. Today we're taking a look at Beachbody's Insanity landing page. 

Here's the page we're looking at:

What it is: A banner or large image, usually at the top of a page, that rotates between 3 or 4 different messages.

What it's not: The typical type of ad banner that you usually think of when someone says "banner." These are actually banners with messaging from the company whose website you are currently looking at, so they're not ads, per se. They're more like varying value propositions.

What it is: In Adobe Test&Target, "mbox" is a term used to describe a spot on the page that can be controlled by Test&Target.

What it's not: Visible (generally). Mboxes are invisible to site visitors without special tools or plug-ins to look for the Adobe mbox code.

Why we care: Next time you hear someone mention an mbox, you'll know that it's a spot on a site that is being monitored or tested using Adobe testing products.

Recently I was driving around my neighborhood and noticing how many homes were for sale. Given that the low-end price of a house in my hood is around $700K (I assure you, I’m a renter), I considered the challenge of standing out and getting your house noticed in this glutted buyer’s market. And then I realized that real estate could actually teach us some important lessons about landing page optimization.

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